Lilli Weisz
Creative Operations
"Lilli makes ambitious ideas feel possible and brings clarity, care, and positive forward momentum to even the most challenging projects."
— Rose Nisker, Creative Producer at Calm
Turning big ideas into finished work.
I bring clarity and structure to ambiguous work—connecting teams, building lasting systems, and moving ideas forward. I clarify ownership and break overwhelming projects into manageable pilots.
I prioritize around real capacity, research before committing resources, and anticipate dependencies. I combine editorial and brand judgment with lifecycle marketing knowledge, using tests and data to guide decisions.
“When a project starts out messy, Lilli is the person who builds order without killing momentum.”
— Kate Sweater Hickcox, Scientist & Artist
Brands I’ve worked with.
Candor. Curiosity. Trust.
I’m direct and open-minded. I act on feedback, question my assumptions, and change my mind when the reasoning warrants it. I’m comfortable not knowing and holding my ground constructively when challenged.
I adapt to different working styles and build trust across teams. I uncover the concerns behind disagreements and protect creative people from unnecessary process.
“Lilli consistently brought a rare mix of organization, creativity, and empathy to her work. What stood out most was the care she brought to understanding real people.”
— Erica Filanowicz, Head of Product Marketing at Good Inside
Featured Projects
Director of Marketing Operations at Waking Up
A meditation and mindfulness app founded by Sam Harris.
Featured Project
Deep Rest Reset:
Waking Up x Andy Galpin
Deep Rest Reset was a 14-day program combining sleep and recovery science with meditation. The experience brought together video lessons, daily behavioral changes, guided practices, email communications, and reflection tools.
My role: cross-functional project leadership, creative execution and video direction.
I translated the campaign concept into a coordinated plan across marketing, content, creative, lifecycle, and product. I clarified deliverables and ownership, managed timelines and dependencies, and kept decisions and handoffs moving toward launch.
I helped shape campaign messaging and worked with leadership on paid advertising copy, bringing editorial judgment and hands-on creative support to the execution.
“Lilli thinks through the idea, asks good questions, identifies problems, and works to find solutions. She makes the work better by engaging with it deeply.”
— Seth Cheshire, Head of Brand at Waking Up
As Waking Up’s first Director of Marketing Operations, I built the workflows connecting marketing, content, creative, lifecycle, community, and product—translating broad priorities into clear briefs, ownership, and timelines.
I led cross-functional campaigns and launches, partnering with leadership to scope work, resolve dependencies, and prioritize around real capacity—while protecting creative teams’ time and focus.
“Lilli helped me turn broad content ideas into clear priorities and manageable next steps. She asked great questions that helped me refine my ideas and had great instincts for what would resonate with our audience. She spotted dependencies and kept projects moving without adding unnecessary process, giving me more space to focus on the content itself.”
— Nate Green, Head of Content at Waking Up
Creative Producer at Calm
The world’s most popular meditation, sleep, and relaxation app.
Featured Project
Mindfulness for Beginners
I co-produced one of Calm's most successful programs: an introductory meditation course with teacher Jeff Warren, leading production operations from concept through launch. I also acted as Jeff’s main editor for the guided meditations.
“In the workforce we need more Lilli's...brave, authentic and a team player even if others shine in the process because she just wants to do a good job.”
— Kara Hogan Leonardo, Executive Producer at Calm & 9× Emmy Award Winner
I produced and edited 300+ guided meditations across multiple Calm series and courses, including The Daily Trip, shaping sessions from initial idea to finished audio.
I managed production from concept through delivery, coordinating talent, schedules, reviews, and quality assurance. I built repeatable workflows that supported consistent, high-quality releases while maintaining editorial and brand standards.
One of my favorite Daily Trip meditations that we made. A dose of much-needed self compassion.
Chief of Staff with Jeff Warren
Meditation teacher, author, and creator of The Daily Trip on Calm.
A Substack publication and community offering guided audio practices and ongoing connection with Jeff.
As Jeff’s Chief of Staff, I served as a thought partner and hands-on collaborator, shaping ideas, setting priorities, and translating creative vision into practical plans.
My work spanned operations, creative production and editing. I managed our team and built systems that gave Jeff more space to teach and create.
“Lilli Weisz - my genius manager and collaborator - is the best thing that ever happened to me. She has a unique set of skills: she is as comfortable at organizing events as she is dispensing life coach wisdom, and advocating for mental health. She's also a great writer and editor and a delight to spend time with. Anyone who works with her will benefit in more ways than they could imagine.”
— Jeff Warren
I launched Home Base from an idea into a community of 25,000+ subscribers generating $100K+ in first-year revenue.
I built and ran its editorial calendar, production workflows, and publishing schedule, coordinating content reviews and collaborators and tracking engagement to support a consistent member experience.
User Researcher & Content Strategist at Good Inside
A parenting platform from Dr. Becky Kennedy offering practical guidance, resources, and community.
“I worked closely with Lilli at Good Inside as a customer researcher. Lilli has a strong ability to connect directly with customers and translate that understanding into insights that shape products. Any organization would benefit from having her on their team.”
— Erica Filanowicz, Head of Product Marketing at Good Inside
I led qualitative user research to inform content strategy and product decisions for a community of 100K+ parents. Through interviews, I explored parents’ needs, challenges, and behaviors, translating what I learned into actionable recommendations for content, design, and product teams.
My findings informed new content formats and platform features. I also helped align creative, clinical, and product teams around a shared understanding of what parents needed.
Founder & Digital Organization Consultant at Simplified
An organization consultancy helping people simplify their spaces, digital lives, and daily workflows.
I founded and have run Simplified for 17 years, helping 500+ private clients create order and build practical systems tailored to how they work.
I identify what’s getting in the way, clarify priorities, and design workflows people can maintain. This work shaped the approach I bring to creative teams: understand the person, simplify the process, and make progress easier.
“I couldn’t have imagined how a small change could make such a huge impact on my workday and work life.”
— Ellen Greengrass, Simplified client
“Not only did Lilli find the space within my NYC apartment, but she also re-arranged my mindset to accommodate my creativity.”
— Jane Pollak, Artist, Coach & Author, Simplified client
