Lilli Weisz
Creative Operations Leader
"Lilli makes ambitious ideas feel possible and brings clarity, care, and positive forward momentum to even the most challenging projects."
— Rose Nisker, Creative Producer at Calm
I help creative teams get great work out the door.
Requests are coming from every direction. Your campaign has copy, design, video, and a dozen stakeholders. Your writers and designers are spending their time chasing approvals instead of making things. I bring the structure you need: clear briefs, real priorities, and every piece moving from first idea to launch. And because I come from the creative side, I protect the quality along the way.
“When a project starts out messy, Lilli is the person who builds order without killing momentum.”
— Kate Sweater Hickcox, Scientist & Artist
Brands I’ve worked with.
How I show up.
Candor: I say what I think. When challenged, I hold my ground without turning it into a fight.
Curiosity: I question my own assumptions, act on feedback, and change my mind when the reasoning is better. I’m comfortable saying “I don’t know yet.”
Trust: I adapt to how different people work, and when there’s a disagreement, I look for the real concern underneath it.
“Lilli consistently brought a rare mix of organization, creativity, and empathy to her work. What stood out most was the care she brought to understanding real people.”
— Erica Filanowicz, Head of Marketing at Good Inside
Featured Projects
Director of Marketing Operations at Waking Up
A meditation and mindfulness app founded by Sam Harris.
As Waking Up’s first Director of Marketing Operations, I:
Built the intake process, briefs, backlog, and marketing standup
Turned broad priorities into clear owners and timelines across marketing, content, creative, lifecycle, community, and product
Partnered with leadership to scope campaigns and prioritize around real capacity
Managed the relationship with our external design agency
“Lilli helped me turn broad content ideas into clear priorities and manageable next steps. She asked great questions that helped me refine my ideas and had great instincts for what would resonate with our audience. She spotted dependencies and kept projects moving without adding unnecessary process, giving me more space to focus on the content itself.”
— Nate Green, Head of Content at Waking Up
Featured Project
Deep Rest Reset
A 14-day sleep and recovery challenge with Dr. Andy Galpin, pairing science-based video lessons with meditation.
My role
Led the project from concept to launch across marketing, content, creative, lifecycle, and product
Directed the video and supported creative execution
Shaped campaign messaging and ad copy
“Lilli thinks through the idea, asks good questions, identifies problems, and works to find solutions. She makes the work better by engaging with it deeply.”
— Seth Cheshire, Head of Brand at Waking Up
Chief of Staff with Jeff Warren
Meditation teacher, author, and creator of The Daily Trip on Calm.
As Jeff’s Chief of Staff, I:
Turned his steady stream of ideas into plans, programs, and edited scripts
Served as his liaison with Calm and vetted corporate and speaking opportunities on his behalf
Planned and managed his in-person retreats
Built the systems and managed the team that kept his business running, so he had more space to teach and create
“Lilli Weisz - my genius manager and collaborator - is the best thing that ever happened to me. She has a unique set of skills: she is as comfortable at organizing events as she is dispensing life coach wisdom, and advocating for mental health. She's also a great writer and editor and a delight to spend time with. Anyone who works with her will benefit in more ways than they could imagine.”
— Jeff Warren
A Substack publication and community offering guided audio practices and ongoing connection with Jeff.
Featured Project
25,000+ subscribers and $100K+ in first-year revenue.
Wrote the business plan and named the publication
Served as editor in chief, planning and editing a weekly post and guided meditation
Recruited and managed 30+ community illustrators plus an audio engineer
Tracked subscriber and revenue data and ran member research
Creative Producer at Calm
The world’s most popular meditation, sleep, and relaxation app.
As a Creative Producer at Calm, I:
Produced and edited 300+ guided meditations, including The Daily Trip
Shaped each session from first idea through script edits to live notes during recording
Served as talent liaison between Jeff and Calm’s team
Built a script style guide and a tracking database that predicted each session’s length from its word count
“In the workforce we need more Lilli's...brave, authentic and a team player even if others shine in the process because she just wants to do a good job.”
— Kara Hogan Leonardo, Executive Producer at Calm & 9× Emmy Award Winner
Featured Project
Mindfulness for Beginners
One of Calm’s most popular programs, helping hundreds of thousands to people start meditating.
Co-produced the course with Jeff Warren from first concept to launch, on a six-week writing deadline
Served as Jeff’s main editor, shaping his teaching to be clear and welcoming for first-time meditators
Helped choose the course themes and the quotes that anchor each session
I still meet people who tell me this course changed their life.
User Researcher & Content Strategist at Good Inside
A parenting platform from Dr. Becky Kennedy offering practical guidance, resources, and community.
As a User Researcher & Content Strategist at Good Inside, I:
Proposed & led a research project to understand why members were leaving
Conducted & analyzed 21 in-depth interviews with current and former members across six countries
Identified what separated members who stayed from those who left
Clearly documented my findings and translated them into solid recommendations for marketing and product
Proposed the Daily Anchor, a video feature the product team adopted
“I worked closely with Lilli at Good Inside as a customer researcher. Lilli has a strong ability to connect directly with customers and translate that understanding into insights that shape products. Any organization would benefit from having her on their team.”
— Erica Filanowicz, Head of Product Marketing at Good Inside
Founder & Digital Organization Consultant at Simplified
An organization consultancy helping people simplify their spaces, digital lives, and daily workflows.
As founder of Simplified, I:
Have helped 500+ clients over 17 years build systems that fit how they actually work
Work with individuals, small businesses, schools, and nonprofits, in person and remotely
Lead customized team workshops on productivity and digital organization
Design systems people can keep up on their own. My goal is to make myself unnecessary.
This work shaped how I support creative teams: understand the person, simplify the process, and make progress easier.
“I couldn’t have imagined how a small change could make such a huge impact on my workday and work life.”
— Ellen Greengrass, Simplified client
“Not only did Lilli find the space within my NYC apartment, but she also re-arranged my mindset to accommodate my creativity.”
— Jane Pollak, Artist, Coach & Author, Simplified client
